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If you want to look and feel younger for longer, do this...



Do you want to look and feel younger as you get older?


Join the club!


Looking and feeling young is at the top of most people's lists as they age. Some people say, “Get over yourselves. Stop trying to turn back the clock so you can look like you’re 25 again,” as if wanting to look and feel young is all about vanity. It’s not.


Most people just want to live youthful, vibrant lives as they age, and that's hard when you don't feel good about how you look or your body performs. Do you see the difference?


It’s the difference between “I want to appear as if…”


And


“I want to be able to do...”


Those two desires are worlds apart. The first is like the social media influencer who pays to take pictures on someone else’s jet, posts them, and then flies the coach to their destination. The second is like the person who owns the jet and doesn’t need the world to know they’re rich because they’re living a rich life. 


Here’s something crazy.


The cosmetic industry has capitalised on the common desire to look good to the tune of multiple billions of dollars every year. If they had a long-term solution, that would be great; unfortunately, their "solutions" quickly fade. Lucky for us, we have an alternative that, just like a good investment, gets more and more valuable over time.


Building muscle.


If you want to be independent and active for your entire life rather than just appearing to be independent and active, you need enough muscle mass to support that kind of lifestyle.


You don’t get to hike with multiple generations of your family if you’re not strong enough to haul yourself through the bush and up mountains. 


You don’t get to beat your teenage kids in foot races if you’re too slow and unsure on your feet to run. 


You don’t get to look good naked for very long if you don’t have enough muscle mass to fill your frame.

  

On top of that, insufficient muscle mass exposes you to increased risks of injuries, chronic diseases, and neuro-cognitive decline. That's not what anyone wants.


Thankfully, if you build your muscle mass, you CAN go on those hikes, win those races, and look good naked for far longer than you ever thought possible. Muscle mass opens more doors to the good life than almost anything else you can do to improve your health.


Muscle matters.

 

Build it.

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